Would You Risk It?

Submitted by Tron Jordheim, director and idea man for PhoneSmart

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ABC’s 20/20 news magazine recently had a program on entitled “Getting Rich, The Poor Man’s Guide” That examined why some people are financially successful and some are not. Get rich quick gurus, real estate moguls (and their kids), and start from scratch entrepreneurs explained how they got where they are and what they did to make it big. They examined one woman’s brain waves as she played a risk taking game, the object being to make as much money as possible before her time was up. This experiment was designed to test the theory that those who become successful millionaires do so because they take more “calculated risks” and are not averse to failure. The test showed that this woman, a self described “working mom” who has trouble calling herself a millionaire but is also the CEO of her own multimillion dollar company, was more willing to take calculated risks to further her objective. Another interesting segment examined the stereotype millionaire as opposed to the real thing. As the woman described above, most of the wealthy people they spoke with on the show did not see themselves as “millionaires.” They used the regular visuals we all think of when we use that term, mansions, big yachts, summers in the Hamptons and snobby kids at boarding school. None of their wealthy subjects seemed to identify with these traits. When confronted with his millionaire status one man modestly said, “I do my best.” Another had children in public school who are not allowed to boast about the family’s money or consider themselves rich in any way. “My father has money, not me,” one child said. Not what you think of when you think mega rich. Interesting that they all had two common traits; the willingness to take a risk and possibly fail, and hardworking humility about how they got where they are. Are these the keys to success?

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