There’s no place like home

• Authored by: Sarah E. Little Despite technology, we can’t control the weather. Here in the Midwest we’ve been experiencing some pretty intense storms. I think a person either hates storms or loves them. My husband always wants to go outside and look at what’s going on. I on the other hand, force us to all sit in the basement until I feel safe again. About a month ago a severe storm ripped through my town. I had a lot of hail damage to my cars and all the houses in the area were damaged. Windows, siding, shingles, everything had been hit. The hail grew up to 2 inches in diameter and let me tell ya, when that stuff hits it sounds like your home is going to crash in around you. Imagine how an alien invasion or meteor shower would sound and that’s how it seems. I felt like at any moment I’d awaken with little people around me singing, “The Loli Pop Guild.”. Weather, while scary, can be a great marketing tool. Although I’m sick of hearing “It’s a Hail of a Sale” on the radio, I think the car dealers have got the idea. For all the property management owners out there, you can spin the edge on the weather and advertise the advantage that your renters have over the home owners that have to go through all the painstaking processes of having their homes estimated and then beginning repairs. And what about those home owners? Won’t they need a place to put some stuff out of the way when they begin the repairs? So make sure that you know what circumstances customers and prospects in your area are going through. Cater to their needs and let them know you can take a load off their backs. Try making uncertain things, like the weather, work to your advantage. Self Storage EducationLearn about the Self Storage Industry Secret Shopping BlogYour inside peek Total Quality Assurance Services

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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