Simple yet effective

• Last weekend I was in Dallas and watched Mizzou dominate Arkansas in the Cotton Bowl. Though the victory was sweet, our celebratory feelings were short lived from the poor service we received from the hotel. Since it was an early game and the many Mizzou fans’ had late flights back to Columbia, MO the hotel granted all of us a late check out. So they knew that many Mizzou fans would be lingering around the hotel after the game; however, they were extremely understaffed in the restaurants for many hungry football fans. Though the servers did their best under the intense circumstances, property management was at fault. We were stuck with four of the five hotel restaurants. One of them was closed and surrounding area restaurants were too far to venture to without the convenience of a car. Our hope in getting fed was crushed when we approached a restaurant that appeared to have empty tables, but the section was closed due to being understaffed. The wait times exceeded our stay so we resorted to vending machines.  Property management failed to forecast the heavy business it would have received in restaurants. Therefore, it lost not only business from my group, but from many other sports fans. After honoring hundreds of late check out requests, property management should have taken that as a precursor that people were going to be hungry after the game. Instead potential customers like us flocked from one restaurant to the next hoping to satisfy their hunger pains not expecting to gain more pains and suffering. Let this be a lesson to property management in the self storage industry. Good property management looks ahead and can forecasts business trends. Self storage managers know the self storage busy seasons and dry seasons. From there property management can make proper adjustments to his schedule and staff appropriately. We know summer months are busy for self storage because that is the time of the year most people relocate to a new area. There is many other self storage business trends that property management needs to consider to look ahead and plan. Customers will look for boat storage after Labor Day and early Fall. Just before winter, car storage and classic are storage is a popular trend. Around the same time, Christmas storage, were gift givers stash Christmas presents, is fashionable. Winter time is not just for winter boat storage, but for motorcycle storage and lawn equipment storage, such as lawn mowers and other lawn tools. If property management can keep up with the latest self storage trends than the property management can market his or her storage property to these trends. Sometimes self storage trends don’t exist unless property management creates these trends. Everyone has heard the saying, out of site, out of mind. If we relate this it intangible things such as ideas, you can generate more self storage customers. For instance, if you create a self storage trend with shoe storage or wine storage, a potential customer might not have ever though about shoe storage and wine storage. Then they say, that’s a great idea and they will store with you. As property management, always look ahead and be creative with self storage trends. The more innovative you are with your self storage business the more customers you will generate. Brought to you by: Property Management Blog and Self Storage Unit Quote

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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