Planning Ahead

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We often get some callers who are planning and preparing far ahead of time, usually up to 2 months. We notice it more during “slow” times when we are not getting a lot of urgent calls, where people need a unit in the next week or two.

We notice it a lot less during the busy times when people need to rent right away. I think the prepared people are on a different cycle than the last minute buyers. They may be doing other last minute things while the last minute storage buyers are out getting their units.

It also gives us a heads up as to when cycles turn. For instance, we start getting calls from parents about storing their college kid’s stuff for the summer in March.

This is also why Hot Leads will sometimes come back to life after you might think they are dead. The prospect doesn’t bother to return your phone calls because they are not yet ready to do something. Then you pull them out of the dead pile on the day they are ready to do something and they answer the phone and say “I’m so glad you called, I am ready now.”

Tron

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