How much internal upside?

• Welcome to the property management blog, our diary of the property management world. You may already be doing submetering for utilities, re-selling cable and DSL, installing energy saving lighting and implementing other good ideas. But have you examined the internal upside in your sales strategies? If you could turn one or two additional percent of your rental inquiries into solid leads and rent to one or two percent more of your solid leads, where would that leave your bottom line? A few points improvement would be significant, wouldn’t it? Wouldn’t an increase in sales also put you in the position to move rents further north if you wanted? This also means more dollars to the bottom line. So why do many organizations accept weaker sales performance than is possible? There are a lot of reasons. Sometimes in a desire to keep employee overhead low, we hire people who are not the best suited or motivated to sell well. Sometimes we accept a “good enough” situation because our competition is no better. Sometimes we rely on marketing and curb appeal to make the rental happen and not even figure the leasing staff into the equation. You can monitor the look of a property and you can monitor the design and implementation of your marketing and advertising. But training, coaching, tracking and improving on the people side is a little trickier. It involves those “soft ” skills no one really wants to work on. It requires adjusting the game plan to suit individual learning and working styles. But so what. There is a lot of money being left on the table. bye for now, Tron

Related Posts:

Internal Upside- Becoming retail- Who is on your team?- get the number- Can they close?- What are the points?- Energy Smart- Brainstorm resource- Questions we ask our clients- ISS seminar outline

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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