Great Experiences

This is what people are looking for when they deal with you too. They want you to try to make their experience a good one. You don’t have to try terribly hard, you just have to try. They don’t really care if your facility is first generation, second generation, A-class, B-class. C-class. They don’t know the difference; they don’t care. They just want to know how you treat them.

As an example, let me ask you this: If your customers – your renters – had to write a check for their rent today, how many of them would know who to write the check out to? When they come and stand at the desk to write a check to you, don’t they have to look around to see who to make the check out to? You’re probably laughing a little right now; it’s true, right? Because who do they store with? They store with the manager. They usually know your manager’s first name, right? They don’t often even know the name of the company. That’s what people want. They want to know who they are dealing with and that the person they are dealing with. They want to know that person will try to make things right. If they feel that way, then it doesn’t matter what the name of the company is or what promises or advertisements the company makes.

So while they’re talking to you, from the moment you say, “Hello,” they’re saying to themselves, “Is this guy going to be a jerk, or what? Am I going to like this guy? Is he honest? Is he ripping me off?”

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