Give them what they want

Welcome to the property management blog, PhoneSmart’s diary of of our experience in rental properties.

I was looking in Business 2.0 today and saw a piece about a new inititative The Gap is trying. They plan to have separate entrances for men and women, so men can get straight to what they want and the women can explore the store. I would love this. If I go shopping, I generally know what I want and go right to it. When my wife goes shopping, she knows what she wants, but first she wants to see the whole store. So now we will both be happy.

If you are managing retail spaces, maybe you should start thinking about how you can make the difference between the genders work for you. How will this impact design and construction?

Do you know your customers so well that you can design an experience that will suit the different desires of your male and female tenants and your older and younger tenants?

You put a lot of thought into how you present your property and how you set up the office and show units. But are you helping both genders have a good experience, or are you assuming if the female likes it, then the male will agree? Why not help them both like the space?

bye for now,

Tron

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