Design It And They Will Come

Written by Natalie Thomas, ultimate secret shopper and contributor to the business blog.**Welcome to the PhoneSmart property management blog, the ins and out of the property management industry. Is your website too complicated? As technology advances it seems many websites are getting more difficult instead of easier to use. It all goes back to design. No matter what your business is, you should have someone create your website with design in mind. Sometimes simple and to the point is better than cramming the site full of unnecessary items that make the viewer bug eyed. Colors and sound can set a mood for your product or service. Pictures or diagrams can lead the viewer through the site. It really shouldn’t take a computer “geek” to be able to surf the internet. Learn how to make your site better without too much fluff. One of my favorite web sites right now is the Chipotle website. It’s a basic design idea; most of the pages are white, with basic directions to lead the viewer. Of course there is some interaction that makes it interesting. You can place an order over the internet and it will go to you local Chipotle restaurant. When you go to the order page, it looks like the food line at the restaurant. As you roll over each item, a friendly ladies voice tells you what the item is. You then can click yes or no to create your order. Its fun and you know exactly what you are ordering. There are other cool items on the site, you should visit it. Don’t be afraid to address your website needs and issues. The last thing you want is a potential customer moving on to the next website because they can’t figure yours out. Have a teenager look at the site and let them give you their comments. A lot of teens have done more than their fair share of web surfing and will have an opinion about your site. On the flip side, find a computer savvy retiree and ask them to do the same. It’s best to have a little slice of the web community. Don’t fall into the too many property management trends that will lead to no where. Self Storage in Kansas Self Storage in Merriam, Kansas–two convenient locations to serve you. Come by and visit with Pat, Roger and Jean. Quailty Assurance Coaching at Total Quality Assurance Services

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