Awards shows award advertisers

• Today’s property management blog comes from Angela Lechtenberg who likes to watch advertising trends as well as property management trends. The Academy Awards are this weekend, and although it may not provoke the excitement or cause you to celebrate as the Super Bowl does the two events have something in common. They are what is commonly referred to in the television ad world as “Appointment Television.” They also have something else in common: they please advertisers very much. The commercials are higher quality and networks can ask several million dollars from clients who wish to promote their product during this time. We are all used to gearing up for the SuperBowl game and the commercials, but why the Oscars? Demographic and marketing studies have shown that most people who are watching the Oscars are also the ones who do most of the spending and make most of the spending decisions on products in America – affluent, Caucasian women between 18 and 40. This coveted demo is very important to businesses that spend a pretty penny for one commercial during the Oscar telecast. These companies know who they are trying to sell to and they know how to get their message to the people it matters most. Does your business have an advertising plan? Have you taken a good long look at it lately to make sure you are reaching your target audience, whoever that may be? These questions are very important ones to ponder, and investing the time and money to advertise your products or services in the right place at the right time can greatly increase your profit margin. Angela L.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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