Apples to Oranges

Angela Perry, Phone Smart Trainer, gives a training tip for our call center operators**Welcome to our Property Management blog, the ins and outs of property and commercial management. “Make sure you compare apples to apples and oranges to oranges.” When I first heard this I wondered how effective it could be. Why are we discussing fruit when talking about storage? Let this phrase work for you. It can help a prospective client more effectively weigh the benefits and offers as they compare storage facilities. If you think about it, it is difficult to confuse an apple with an orange if you have experienced both. There are many differences. There is a very noticeable difference in color, texture and flavor. When you leave the caller with that thought you are giving them tools for them to make a reasoned decision. “Make certain that you are comparing the amenities to the amenities of another facility” gives them a checklist that makes their search and their decision easier. If the customer tries to compare our amenities with the move in special down the street they will experience frustration. As a call center representative you are not doing a good service to the caller if you do not equip them to make a clear choice. It is pointless to say that the facility down the street is cheaper than our store if we are a 100% climate control and they are not or if we are fenced and lighted and they are not. The self-storage industry is growing at a tremendous rate and not all of the facilities are of equal quality in service and amenities. PhoneSmart Your Offsite Sales Solution Self Storage Blog A diary of the self storage industry Self Storage Search Engine Self Storage in Mississippi

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