AMLI goes to Morgan Stanley

• Welcome to the property management blog, PhoneSmart’s diary of the property management business. If you haven’t seen the news about Morgan Stanley buying AMLI Residential, you are missing a big story. When Wall Street money goes out chasing a deal, it usually ends up being a serious deal. How will this affect your business? Will this mean your investors will be more likely to make funds available for projects and acquisitions? Will it mean you will start shopping for new capital? Will it bring up the value of your portfolio? All interesting questions to ponder. In the mean time properties continue to struggle to differentiate themselves from one another. I have seen some very nice web sites that give wonderful virtual tours. I’ve seen some very attractive ads in rental guides. I see some great move-in incentives and some wonderful amenities. Are these what are really driving new tenants to your properties? Are these what really extend your average stay? I’d say the answer is yes and no. If you people with the sales and service skills making on staff, working with prospects and tenants every step of the way, then the answer is yes. If you do not have the right people with the right skills, then the answer is no. Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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