A Driving By Attitude

Written by Natalie Thomas, Ultimate Secret Shopper

Welcome to the PhoneSmart Property Management blog, an insider view of the self-storage industry

This morning on my way to work, there was a garage sale. Well, it actually was a yard sale but who is keeping track. There were quite a lot of parked cars all around and traffic was moving slowly. But, what I found that was humorous was that many cars were doing “drive by shopping” and not stopping. As if they had a special item in mind and that they could see that item from the road. What? I myself have been to many a garage sale and always park and get out of the car and see what wares the people have to offer. The last time I had a yard sale, a lady pulled up and a child got out of the car and walked around the yard looking a different items. She would then tell him to pick up a certain item and he would wave it in the air and tell her how much the item was. A few times she would have him come over to her car with the item so she could have a closer look.

We have somehow become a “drive by” society. Drive by, drive thru, drive up, are all for our convenience. Are you running a business that people are able to drive by and never come in to see what you have? How is your “curb appeal?” What about your signage and store front? You want to draw people to your business and you want them to come in. The same thing can be said of people that use the telephone to “shop around.” If you are able to convince that person to come to your site they won’t have “drive by” to any other sites.

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